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This clock is the result a campaign that was started in 1956 by
the General Electric Company and endorsed by power utilities and
electrical manufacturers across the nation to produce public awareness
and the desire for the usage of electricity. The theme was "Live
Better Electrically" and it was a campaign to push the usage of
electricity in the home and Ronald Reagan was the official
spokesman. General electric produced a series of educational
films about the history of electricity, it's usage and what the future
had in store for electricity in industry, health and general quality of
life. One of the most ambitious aspects of the
campaign was the certification of newly built homes called "Gold Medallion
Homes". To qualify as a "Gold Medallion Home" each house had to be
completely electrified which included all electric appliances and
electric heating. Each home that meet this qualification received
a plaque or Medallion that could be mounted somewhere in the home,
usually mounted on a garage wall or out in the front near the front
doorway. From 1957 to 1970, some 1,000,000+ homes were certified
as Medallion homes and today many of these homes can still be found
with their Medallions still hanging proudly on some wall.
I acquired this clock, in the summer of 2000, from a small antique/junk shop in Marion, Indiana.
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